Today's Consumer Start Their  Research for Any Product Online You need to be everywhere and have a superior follow up system. Marketing for Small Business, Entrepreneurs and Real Estate Professionals have changed.  You'll need to switch your traditional marketing to more online marketing.  Most consumers are online now, so you need to speak to them in the vast outlets available online.  You can easily move to some of the marketing opportunities with little cost.  Real Estate Listings: All of your listings should be online with lots of photos.  The latest research indicates consumers prefer looking at a slide show of photos then a virtual tour.  This should be considered in how you promote your listings.   Your listings should be featured on your website with as much information as you can provide.  Next step is promoting your listing on websites like: Zillow, Trulia, Craig's List, Backpage and more.  Some website providers automatically post your listing on these sites.  Check with your website provide.   Suggestion: Research your local media outlets.  Many have great online ads programs and could be a great addition to your property promotion.

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Online Lead Generation:
The current trend for consumers is to research items online.  This is no different for people looking towards a real estate transaction.  Many consumers are posting questions on real estate sites like Zillow, Trulia, Active Rain  and others.  Answering questions to these sites are a fantastic way to help generate more leads and drive traffic to your website.

Blogging:
Blogging has become a very popular marketing option.  The key to blogging is keeping it consistent.  You'll need to post your blogs on a regular basis and provide many different feeds so consumers could subscribe easily.   Blogging can provide you ways to connect to your subscribes by advertising your listings, market conditions, local events and more.  Several template websites offer Blogs within their package prices.  Other blogging options include Active Rain and free blogging of WordPress.

Social Marketing:
This has been another popular avenue of online marketing.  MySpace, Facebook, Linked In and Plaxo are some of the options.  They are an easy way to post your information and even current updates on your business.  

Newsletters and Email Drip Campaigns:
Once you have visitors to your websites and leads to keep your name in front of, it will be critical that follow up consistency.  You want to be the first one they think of when they are ready to move forward with their real estate needs.  We can stress enough how critical it is to have a good solid follow up plan for your leads and even current clients.  A newsletter will provide information on your area and business while drip campaigns can be created to speak directly to your lead.   Some options for drip campaigns can be Sharper Agent, Constant Contact, AWeber and more. 

Virtual Sales Assistance can guide you through all of these different ways to increase your online expose.  Moving a portion of your marketing to online marketing will aid in the capturing the growing segment of internet consumers.  This type of consumer is critical to reach while they are still in the information gathering stage.  Let's work together to come up with a strategy that works for you.   We can take your existing online marketing plan and expand to include all the avenues that compliment your other marketing campaigns.

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