As a Real Estate Professional having an online presence is critical.  Over 80% of all home searches begin with the internet.   It's critical to have an online marketing plan. 

A website is just one step to your online marketing.   Do you have a plan on how to handle the leads you generate from your website?  How will you follow up with your potential clients?  How will you communicate with your clients?  Announce new listings? Or feature  recent sold properties?

Websites have become an important communication tool and a first step to branding yourself to your target market.  With the highly competitive real estate market standing out from the crowd is a necessity.   Separating yourself from your competitors is easier than you think.  Some suggestions are:

• Let your Personality Shine - if you have an interest let people know about it and target to this market.   You will find an audience that appreciates your unique qualities and will be loyal followers.
• Make sure all aspects of your marketing are branded to the market that you want to target.  Brand all marketing so your logo will be recognized in all avenues of marketing.
• Show your prospects why you are the expert.
• Be memorable....target market and you'll stand out from the competition by speaking directly to the clients you want to serve.